Week 10

Practical

https://crossoverconceptstore.com/

Using large-area iconic photos as the main design can attract users' attention to the greatest extent and indirectly convey the brand's message and concept to users. It should be noted that there is no need to add too many fancy design elements on the homepage because the focus is on the photo. Therefore, a simple UI design on a large area of photos will better display the photo content to users.

In addition, you can still add other services or content that need to be promoted to users in the homepage design. This ensures that the content is conveyed to users and also indirectly reduces the number of webpages, preventing users from choosing to ignore the content due to an excess of webpages when browsing.

https://www.meandem.com/

A simple yet informative design style is very consistent with our client's original website style. Highlighting the product content through basic black and white can indirectly guide users, encouraging them to focus on the product rather than the design elements of the webpage itself.

Lecture

The PDF document "WEB DESIGN & PRODUCTION BHGD3134 Lecture Note Week 10: Website S.E.O" explains the importance of search engine optimization (SEO) for increasing website traffic. SEO helps improve the quality and quantity of visitors from search engines like Google, which accounts for 57.8% of all web traffic. Although SEO might seem complicated, its basics are quite simple.

The document highlights three main benefits of SEO. Firstly, it leads to increased traffic as higher search rankings attract more clicks. Secondly, SEO provides consistent traffic over time, unlike social media or email marketing, which often cause temporary spikes. Lastly, SEO brings in cost-effective traffic, eliminating the need for expensive ads.

To succeed in SEO, the document suggests several steps. It recommends choosing a short, memorable domain name that matches the business. Using a website platform for easy content management and selecting a reliable web host are also advised. Enhancing user experience with HTTPS security, mobile-friendly design, fast page loading, and logical site structure is crucial. Additionally, using clear URL slugs and engaging title tags can improve search visibility and attract more clicks.